Image & Concept IMP

Hi All

Just a quick reminder about your ideas for your music video

By now you should have researched IMAGE of artists. In lesson 1 we established that your job in making a music video is to SELL the artist & their music.

Your target audience must be attracted to and identify with the values and identity that you are creating for the band. So who are you saying that they are - what do they personify? SEX? REBELLIOUSNESS? INDEPENDENCE? TRAGEDY?

Setting is of paramount importance as is having a CONCEPT or THEME for your video.

Shooting in the following locations will NOT sell an artist to the international or British market

Dartford
Your house
In the high street
In a park

You are looking for aspirational or hyper-real locations that generate MEANING - there must be a symbol reason for their performance being in this place - a high street says nothing about an artist.

PARIS is a location that symbolises LOVE, not a awkward scene shot in Nandos

LONDON is the capital of this country and a world-wide recognised skyline of landmarks - it is the centre of the 2ND BIGGEST MUSIC MARKET IN THE UK.

AMY WINEHOUSE lived & died there, PUNK started there, GRIME came from there.

The audience for the artists music will include your age as part of the audience but is likely to extend to 30 year olds - that is a over a decade between you! You wouldn't speak to a 5 year old the same as a 17 year old, so you need to be thinking about mature themes that this audience can relate to for your content

Genres have expectations
AGGRESSION, REBELLIOUSNESS & ANTI-AUTHORITY = PUNK
SEX, DRUGS & ROCK N ROLL = ROCK
SENSITIVITY, ARTISTIC EXPRESSION, UNIQUENESS = ALTERNATIVE
BEAUTY, SEX, RELATIONSHIPS, PERFECTION = POP
REALITY, MASCULINITY, URBAN CULTURE, POWER = HIP HOP
FEMININITY, SEX, RELATIONSHIPS, URBAN CULTURE = RnB

These must be satisfied in order to successfully construct an IMAGE that will SELL the album to the audience.

Think outside of your own lives & the everyday locations

These Videos need DRAMA, IMAGINATION, SYMBOLISM, MEANING, HYPER-REAL (exaggerated, distorted, surreal) FILMLIKE not what is accessible to the experiences of the everyday teenager.

Your key resource is Ideas from films, adverts, games, tv shows, cartoons, and other music videos, so get thinking.

http://www.youtube.com/watch?v=G_sBOsh-vyI&ob=av3n 

Good luck
Mr.B