Using social networking sites for the ARTIST (Facebook & Myspace) collect research on who your target audience is (The friends - age, gender, culture, interests, their profile, discuss their values etc)
If your artists has no page, use a well known artist in the same Genre.
Consider:
Fashion
Appearance
Values/Interests
Opinions
Show that you have considered how you will reach them in your ideas for the video, their expectations of the genre - collect any relevant comments from this Fanbase - post influences & existing videos you have researched to get their opinions along with the track.
Print screen the comments and link to events/pages etc
Remember make reflective and analytical
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