The result of constructing an Image for an artist

Hi All

Please have a look at www.youmeatsix.com

Notice that they have the following shared themes of criminality running through their music video as well as their webiste.

So what Image has the label constructed for them?

Criminiality?
Anarchic?
Libertines?
Outlaws - this one has particular romantic and attractive connotations which could sell.

Also notice the uniforms and mugshot cards 'LAPD' = Los Angeles Police Department (in California, USA)

Which market are they selling to - British or American? Do they have a British or US Rock sound?

Finally this is the reality of where this band comes from -

So how far removed from the truth is their Image? So what is the process of constructing this 'stage persona' for a band struggling against the law?

Recap

The webiste, video and album cover all share the same Image & concept

The Image is an attractive work of fiction to sell to an audience.


How can you apply this process to your own artist?

Thanks

Mr.B