Institutions, Marketing & Campaign Strategy

Task 1: Institutions & Marketing Methods (thinking task)

Research into this

annotate the list Desirable, Expensive, Lucrative

Task 2: Campaign Strategy (Collage & Screen shots with annotations)

a) Identify how last years student's Music Video, Digipack and Websites have a CONSISTENT STYLE & UNIFIED PURPOSE 

• Themes
• Image
• Visual Style (colours, fonts, effects, iconography)
• Mode of address to appeal to the target audience

Look at examples of last years successful students

b) Apply - using your Research into existing Promotional Campaign & your Research into Websites create an overall plan of how your 3 forms will work together to promote your audience - create a Collage of INFLUENCES of how the webiste will look, designs for the digipack & Music Videos visual style (effects, colours etc) to communicate a consistent:

• Theme
• Image
• Visual Style
• Mode of address to appeal to the target audience

across the 3 forms

Task 3: Institutions & Marketing Strategy (Prezi & Collage)

Present question 1 as a Prezi with a Collage of images of the specific Institutions - record company, magazines, channels, festivals you will be using - include release date for album, dates for tours/festivals and when your campaign will start

Question 2 requires you to justify why you are spending the marketing budget on each method - why this channel/magazine, what benefit/function - reach to your target audience?

Task 4: Annotate your post

Mr.B

PS - make sure you identify which which music tv stations, radio stations, magazines, websites etc you will advertise on - provide images. You are spending my marketing budget on this so i want to know where it is going!


Include dates for the release, single, festivals, video/advertising - how many weeks before the album release date - is the tour the money earner or the album, which is promoting which and which would come out first?